Product & UX Consultant

I help companies improve software and digital products. I have been working in UX and product design since 2015. I worked at startups, enterprise companies, fintech companies, and software vendors.

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Most of my projects span from idea to launch. I do user research, interaction design, UI design, usability testing, and developer handoff. I have worked with product managers, marketers, business analysts, front-end developers, mobile developers, and founders.

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Let me tell you how I work.

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• I follow Nielsen Norman Group for user research and UX knowledge.

• I prefer direct response marketing over image advertising.

• I manage projects with an iterative and incremental approach.

• I like testing assumptions before making large investments.

• I prefer evidence over opinions.

Now let me tell you where I learned these things.

My career started at Düğün.com. I worked closely with the marketing team. I learned A/B testing, analytics, and user research. Later, I joined Doğuş Teknoloji. I worked on websites, mobile apps, and internal software for different companies and industries. Then I moved to Softtech, the technology company of İş Bankası. I worked on financial technology products such as leasing, factoring, supply chain finance, and corporate banking applications. After that, I joined Evam. I worked on marketing technology products and enterprise software.

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Since July 2023, I have been working independently.

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I help companies improve software and digital products. I also provide UX training and create educational content.